Sweets can be found in almost every nook and cranny of Garosugil and its adjoining streets.
In fact, one can practically gauge the latest dessert trends of the city by taking a stroll through the scenic area that is located in Seoul’s Sinsa-dong.
There one will come across at least three different takes on soft serve, uber-popular roll cakes, variations on the bingsu and other delights.
One will also find sister shops of established dessert stops, like sibling stores Pumpkin Terrier Cake Shop and Hey. J, both of which spin out tasteworthy confections.
Pumpkin Terrier Cake Shop, which opened in June, derives its homey cake aesthetic from Glamorous Penguin, a dessert cafe that opened in 2012 in Seoul’s Hannam-dong.
Layer cakes can be found at Pumpkin Terrier, including a particularly memorable raspberry meringue confection, where layers of cake boasting a slightly big crumb are sandwiched around a sweet raspberry curd.
The whole towering affair is then covered in sugary, marshmallow-like meringue for the kind of dessert that goes great with a piping hot cup of coffee.
1F, 534-8 Sinsa-dong, Gangnam-gu, Seoul
Open 1:30 p.m. to 10:30 p.m. daily
Cookie chou costs 3,500 own each, matcha soft ice cream costs 3,900 won, matcha soft shiratama costs 4,800 won