Seoul Square is an area and building in front of Seoul Station. In Seoul Square there are a lot of restaurants, hotels and an ice skating rink in winter. The main attraction is the digital screen that covers Seoul Square office building. The screen is a huge LED display made up of 42,000 LED screens and was installed in 2009. The screen covers the whole width and height of the building which is 19 floors high. The height of the screen is 78 meters and the width is 99 meters. This makes it the largest LED display in the world. Originally the screen was built to promote artwork exhibitions, which over 80 have been displayed. In February of 2011 it was used for commercial use for the first time. This has opened up many opportunities for companies who wish to display an ad on the world’s largest LED screen.
The LED display is lit up from sunset until 11:00 pm. In winter from 6:00 pm till 11:00 pm. In summer from 8:00 pm until 11:00 pm and in Spring and Autumn from 7:00 pm until 11:00 pm. The shows are on the hour, every hour and run for 10 minutes.
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